My name is Jen Hanrahan and I’m the Director of Blaze Digital – Geraldton’s hottest web design and online marketing agency. I collaborate with a bunch of bright sparks based in Geraldton and from afar including programming geeks, graphic designers and photographers, to bring you affordable, quality websites right here in Geraldton.
Blaze Digital was established in January 2012 during a heatwave of 40+ degree days and no typical southerly breeze to cool things down. Yeah, it was cookin’. I’d been making websites freelance for a few months and after a refreshing evening swim at Point Moore, I decided to finally take the plunge and set up my own business. And here we are 🙂
I come from a marketing and communications background dating back to….well, the year that Wonderwall by Oasis was number 1 on Triple J’s Hottest 100. I’ve worked in Brisbane, Melbourne, Perth and now Geraldton with local, national and global brands including small business, blue-chip, non-profit and government.
My online marketing expertise
Before moving to Geraldton for a sea change in 2010, I spent 5 years establishing and growing the online presence of humanitarian agency, Plan International Australia as its web manager. Plan’s main website www.plan.org.au generated over $800K each year in child sponsorship and donation revenue. I also set up and managed a number of campaign mini sites and worked with Australia’s leading digital agencies.
Through this and my recent experience (plus some software training), I have developed advanced skills and knowledge of all areas of web design, web development and online marketing.
My skills include:
- Website design and development (incl HTML/CSS)
- WordPress & Squarespace Content Management Systems
- Content production & website copywriting
- e-Commerce (including bricks and mortar POS integration and online donations)
- WooCommerce Shopping Cart for WordPress
- Search Engine Optimisation & Search Engine Pay-per-click Advertising
- Email and mobile database marketing
- Social media marketing on Facebook, Youtube, Twitter, Linkedin & others
- Online community/database management
- Banner advertising & affiliate marketing
Trained in Google by Google
In 2007 I was privileged to be hosted and trained in Google Adwords by Google staff at their Australian headquarters in Sydney (thanks to Google Asia Pacific Exec, Claire Hatton who was a Plan International board member). This paid dividends with Plan’s website maintaining a top 1 or 2 rank for child sponsorship keywords beside the much larger brand, World Vision in both paid and organic search results.
My expert training continues to pay dividends with my current client, Aussie Sheds who have seen their Google ad clicks triple (with same budget) and their website traffic double after I redesigned their website and took over their Google Adwords account.
Helping Geraldton businesses thrive online
After moving to Geraldton from Melbourne and using Google to locate and evaluate local services, I saw an opportunity to help local businesses improve their search engine visibility. I also saw an opportunity to improve the image and branding of Geraldton businesses with a website design service that is affordable, without sacrificing quality.
Want to know more?