Is your business missing out on a large volume of potential customers simply because you don’t come up in search engine results? Do you focus all your efforts on print, radio or TV advertising and not worry about your website, […]
Category: SEO
Web Copywriting: The Power of Words on Your Website
If your brand was a person, how would you describe him/her? Cheeky and cheerful or intelligent and professional? Bland and boring or bright, fresh and engaging? I’d say mine would be a young(ish), caffeinated, barefoot professional with a broad grin. She […]
Best WordPress plugin to resize images before upload
The most common mistake I see with novice WordPress editors is uploading mega huge photos to the website straight from the stock photo library or camera. Depending on your camera settings, these files can be anywhere from 2Mb to 20Mb. Why you shouldn’t upload […]
SEO Basics: Competitor Research 101
Why hair and beauty salons need a website
Are you one of those people who chop and change hairdressers and beauty therapists regularly? Or do you stick to one particular salon or one particular stylist? Me, I’m a hair and beauty monogamist. I find ‘the one’ and I stick […]
Not all graphic designers are good web designers
I’ve recently come across some issues with Geraldton business websites that were produced by ‘graphic designers’ as opposed to specialist ‘web designers’. Despite being great looking websites, they lack fundamental SEO properties, the home page real-estate isn’t optimised for clicks […]